{"id":5759,"date":"2022-08-05T11:02:45","date_gmt":"2022-08-05T11:02:45","guid":{"rendered":"https:\/\/www.minsk.barcelona\/?post_type=portfolio&#038;p=5759"},"modified":"2025-01-09T09:05:08","modified_gmt":"2025-01-09T09:05:08","slug":"turisme-de-sitges","status":"publish","type":"portfolio","link":"https:\/\/www.minsk.barcelona\/en\/project\/turisme-de-sitges\/","title":{"rendered":"Turisme de Sitges"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579857124666{padding-top: 0px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; href=&#8221;\/\/www.lumenstudio.es\/&#8220;&#8221; target=&#8221;&#8220;_blank&#8220;&#8221; uncode_shortcode_id=&#8221;913542&#8243; subheading=&#8221;Summer campaign for the Sitges City Council&#8221;]Sitges is cool.<br \/>\nAnd then there&#8217;s Minsk.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;206982&#8243; el_class=&#8221;project-collaborators&#8221;][vc_column_inner width=&#8221;2\/4&#8243;][vc_column_text uncode_shortcode_id=&#8221;730812&#8243;]<strong>Our work<\/strong><br \/>\nConcept \u00b7 Art direction \u00b7 Campaign pieces development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text uncode_shortcode_id=&#8221;152682&#8243;]<strong>Collaborators<\/strong><br \/>\n<a href=\"https:\/\/yidakicreative.com\/\" target=\"_blank\" rel=\"noopener\">Yidaki Creative<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text uncode_shortcode_id=&#8221;106426&#8243;]<strong>Photography<\/strong><br \/>\n<a href=\"https:\/\/www.lumenstudio.es\/\" target=\"_blank\" rel=\"noopener\">Lumen Studio<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579857182205{padding-top: 12px !important;}&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;128603&#8243;]Minsk and Sitges have twinned. Graphically speaking, of course. And we are proud to have developed the summer campaign for the Sitges City Council.<\/p>\n<p>Here is the result.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;section-two&#8221; uncode_shortcode_id=&#8221;178932&#8243; el_class=&#8221;not-padding-mobile&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;5894&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;206539&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;711355&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;111124&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;743297&#8243;]If Sitges was a person&#8230;[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;640092&#8243;]It would be open, hospitable, curious, friendly and fun. Smug. Vain. Bon vivant and modern. Restless. And maritime.<\/p>\n<p>This is what Sitges would be like if it was a person. And that&#8217;s how it shows in the campaign.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_gallery el_id=&#8221;gallery-455932&#8243; type=&#8221;carousel&#8221; medias=&#8221;5639,5636,5633&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_type=&#8221;fade&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173031&#8243;][vc_single_image media=&#8221;5654&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;732156&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;5684&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;166024&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;5681&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;3&#8243; uncode_shortcode_id=&#8221;216618&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;5645&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;636196&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; font_family=&#8221;font-383649&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;511217&#8243;]Stimulate, seduce and arouse interest to return to Sitges again. With an accomplice language, typical of those who have already been in a place and know what it is like. And of course they like it.<\/p>\n<p>Suggestive and luminous images, clean design and expressive typography. This is how we have graphically designed the campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;section-two&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;5648&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;412824&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;443627&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;306921&#8243;]Working as a team, from the writing of copies to the photo shoot, Minsk has developed the pieces of the whole campaign: national and international press, bus, billboards, banner campaign and radio pieces.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sitges is cool. 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