{"id":8980,"date":"2025-01-09T08:30:35","date_gmt":"2025-01-09T08:30:35","guid":{"rendered":"https:\/\/www.minsk.barcelona\/?post_type=portfolio&#038;p=8980"},"modified":"2026-08-24T12:05:08","modified_gmt":"2026-08-24T12:05:08","slug":"alfa-5","status":"publish","type":"portfolio","link":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/","title":{"rendered":"Alfa 5"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; back_image=&#8221;9124&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;269177&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;189937&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;200492&#8243;]This is a custom heading element.[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;175977&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div class=\"post-info\">\n<div class=\"category-info\"><a>Graphic &amp; Web \/ UI&amp;UX<\/a><\/div>\n<p><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579857124666{padding-top: 0px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; subheading=&#8221;Branding for Alfa 5, XR Sports center&#8221; uncode_shortcode_id=&#8221;135685&#8243;]Making the impossible possible[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;376202&#8243; el_class=&#8221;project-collaborators&#8221; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;124859&#8243;]<strong>Our work<\/strong><br \/>Branding \u00b7 Web UI&amp;UX[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1579857182205{padding-top: 12px !important;}&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;125450&#8243; el_class=&#8221;project-intro-text&#8221;]Alfa 5 is the largest space in the world dedicated to XR Sports. More than 2000 m<sup>2<\/sup> of sport, technology and fun, with a touch of retro nostalgia. This is the branding that we have created for them from Minsk.Barcelona.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;213698&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;191421&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;174754&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;391089&#8243;][vc_raw_html]W2xvdHRpZSBzcmM9Imh0dHBzOi8vd3d3Lm1pbnNrLmJhcmNlbG9uYS93cC1jb250ZW50L3VwbG9hZHMvMjAyNi8wOC9sb2dvX2FsZmE1Lmpzb24iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9ImF1dG8iIGxvb3A9ImZhbHNlIiBsYXp5bG9hZD0idHJ1ZSIgdmlld3BvcnQ9InRydWUiIGF1dG9zdG9wPSJ0cnVlIl0=[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;226171&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;919711&#8243; css=&#8221;.vc_custom_1735910239184{padding-top: 18px !important;padding-right: 18px !important;padding-bottom: 18px !important;padding-left: 18px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;8547&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;102139&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;8942&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;235754&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;530692&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;191421&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;267032&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;177770&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;115365&#8243; el_class=&#8221;project-intro-text&#8221;]Movement, shape and concept come together in the logo that we have created for the space: the typographic ligature of the alpha symbol and the number 5. The whole forms a kind of shield, typical of the gaming world. The double stroke finish refers us to the lines of a playing field and the fingerprint. It also gives us a lot of room for neon applications.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;604202&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;315473&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;8577&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;417515&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;115381&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;126738&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;979101&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;180326&#8243;]Light and neon[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;207307&#8243;]The interior design of the Alfa 5 space is inspired by the gamer world of the 80s and 90s. Therefore, our proposal had to integrate fluidly with the aesthetics of lights, neons and screens of the premises.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;211650&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;556403&#8243;][vc_gallery el_id=&#8221;gallery-639434&#8243; type=&#8221;carousel&#8221; medias=&#8221;8562,8565,8574,8571,8568&#8243; carousel_lg=&#8221;1.5&#8243; carousel_md=&#8221;1.25&#8243; carousel_sm=&#8221;1.25&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;media|nolink|original&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dot_position=&#8221;left&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177007&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;380351&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#fad931&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;208466&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_gallery el_id=&#8221;gallery-132970&#8243; type=&#8221;css_grid&#8221; medias=&#8221;8802,8805,8808,8811,8814,8817,8820,8823&#8243; screen_lg_items=&#8221;4&#8243; screen_lg_breakpoint=&#8221;1000&#8243; screen_md_items=&#8221;3&#8243; screen_md_breakpoint=&#8221;600&#8243; screen_sm_items=&#8221;3&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;6&#8243; media_items=&#8221;media|nolink|original&#8221; single_overlay_opacity=&#8221;50&#8243; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;alpha-anim&#8221; single_animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;186500&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;145735&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;114741&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;257348&#8243;]Custom pictograms[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;652743&#8243;]At Minsk.Barcelona we have developed a personalized collection of pictograms, designed to mark spaces and describe the characteristics of the different games. The collection is based on the logo&#8217;s own shapes, creating a coherent and unified set.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;170398&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;7&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;213136&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;170333&#8243; css=&#8221;.vc_custom_1736335248452{padding-top: 18px !important;padding-right: 18px !important;padding-bottom: 18px !important;padding-left: 18px !important;}&#8221;][vc_single_image media=&#8221;8553&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;152593&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;104036&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;8960&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;818689&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;353033&#8243;][vc_single_image media=&#8221;8559&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;121561&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;639472&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#001d2d&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;818983&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;931422&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;264268&#8243;]UI &amp; UX design: website and App[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;191097&#8243;]Our UI&amp;UX team has also been in charge of the design of the Alfa 5 website and App, an important part that completes the user experience at the center.<\/p>\n<p>The assignment also included the design of a collection of avatars for the users of the App, in addition to the badges.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;4&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;162127&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;330594&#8243;][vc_single_image media=&#8221;9067&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;4&#8243; uncode_shortcode_id=&#8221;778788&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-4&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;118852&#8243;][vc_single_image media=&#8221;9064&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;134868&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-4&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;101294&#8243;][vc_single_image media=&#8221;9077&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; uncode_shortcode_id=&#8221;199077&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;639472&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#001d2d&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;818983&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;179826&#8243;][vc_gallery el_id=&#8221;gallery-124958&#8243; type=&#8221;css_grid&#8221; medias=&#8221;8898,8901,8904,8907,8910,8913&#8243; grid_items=&#8221;2&#8243; screen_lg_items=&#8221;2&#8243; screen_lg_breakpoint=&#8221;1000&#8243; screen_md_items=&#8221;2&#8243; screen_md_breakpoint=&#8221;600&#8243; screen_sm_items=&#8221;3&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;4&#8243; media_items=&#8221;media|nolink|original&#8221; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;110261&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;4&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;174218&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;127102&#8243;][vc_single_image media=&#8221;8861&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;4&#8243; uncode_shortcode_id=&#8221;212428&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;125056&#8243;][vc_single_image media=&#8221;8858&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;165862&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Making the impossible possible<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio_category":[24,26],"class_list":["post-8980","portfolio","type-portfolio","status-publish","hentry","portfolio_category-graphic-en","portfolio_category-web-ui-ux-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding Alfa 5 - Minsk.Barcelona<\/title>\n<meta name=\"description\" content=\"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Alfa 5 - Minsk.Barcelona\" \/>\n<meta property=\"og:description\" content=\"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Minsk.Barcelona\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T12:05:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/project\\\/alfa-5\\\/\",\"url\":\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/project\\\/alfa-5\\\/\",\"name\":\"Branding Alfa 5 - Minsk.Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#website\"},\"datePublished\":\"2025-01-09T08:30:35+00:00\",\"dateModified\":\"2026-08-24T12:05:08+00:00\",\"description\":\"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/project\\\/alfa-5\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/project\\\/alfa-5\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/project\\\/alfa-5\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.minsk.barcelona\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\\\/\\\/www.minsk.barcelona\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Alfa 5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#website\",\"url\":\"https:\\\/\\\/www.minsk.barcelona\\\/\",\"name\":\"Minsk.Barcelona\",\"description\":\"Dise\u00f1o gr\u00e1fico, dise\u00f1o web y motion graphics\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.minsk.barcelona\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#organization\",\"name\":\"Minsk.Barcelona\",\"url\":\"https:\\\/\\\/www.minsk.barcelona\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.minsk.barcelona\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/minsk-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.minsk.barcelona\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/minsk-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Minsk.Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.minsk.barcelona\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/minsk.barcelona\\\/\",\"https:\\\/\\\/www.behance.net\\\/MinskBarcelona\",\"https:\\\/\\\/vimeo.com\\\/minskbarcelona\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/minskbarcelona\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding Alfa 5 - Minsk.Barcelona","description":"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/","og_locale":"en_US","og_type":"article","og_title":"Branding Alfa 5 - Minsk.Barcelona","og_description":"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.","og_url":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/","og_site_name":"Minsk.Barcelona","article_modified_time":"2026-08-24T12:05:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/","url":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/","name":"Branding Alfa 5 - Minsk.Barcelona","isPartOf":{"@id":"https:\/\/www.minsk.barcelona\/#website"},"datePublished":"2025-01-09T08:30:35+00:00","dateModified":"2026-08-24T12:05:08+00:00","description":"Alfa 5 is the largest space in the world dedicated to XR Sports. This is the branding that we have created for them from Minsk.Barcelona.","breadcrumb":{"@id":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.minsk.barcelona\/en\/project\/alfa-5\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.minsk.barcelona\/en\/"},{"@type":"ListItem","position":2,"name":"Project","item":"https:\/\/www.minsk.barcelona\/project\/"},{"@type":"ListItem","position":3,"name":"Alfa 5"}]},{"@type":"WebSite","@id":"https:\/\/www.minsk.barcelona\/#website","url":"https:\/\/www.minsk.barcelona\/","name":"Minsk.Barcelona","description":"Dise\u00f1o gr\u00e1fico, dise\u00f1o web y motion graphics","publisher":{"@id":"https:\/\/www.minsk.barcelona\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.minsk.barcelona\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.minsk.barcelona\/#organization","name":"Minsk.Barcelona","url":"https:\/\/www.minsk.barcelona\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.minsk.barcelona\/#\/schema\/logo\/image\/","url":"https:\/\/www.minsk.barcelona\/wp-content\/uploads\/2020\/07\/minsk-favicon.png","contentUrl":"https:\/\/www.minsk.barcelona\/wp-content\/uploads\/2020\/07\/minsk-favicon.png","width":512,"height":512,"caption":"Minsk.Barcelona"},"image":{"@id":"https:\/\/www.minsk.barcelona\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/minsk.barcelona\/","https:\/\/www.behance.net\/MinskBarcelona","https:\/\/vimeo.com\/minskbarcelona","https:\/\/www.linkedin.com\/company\/minskbarcelona\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/portfolio\/8980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":27,"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/portfolio\/8980\/revisions"}],"predecessor-version":[{"id":10545,"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/portfolio\/8980\/revisions\/10545"}],"wp:attachment":[{"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/media?parent=8980"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.minsk.barcelona\/en\/wp-json\/wp\/v2\/portfolio_category?post=8980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}