LOOK WELL ON THE EDGE ·
Goodbye, stock photos
In this project we had an advantage that we could not waste: our client was a professional photographer. So we had carte blanche in terms of image direction.
One thing was clear: the protagonists had to be Orlum’s own clients. But we wanted to escape at all costs from the serious and boring image of the borders. They had to be dressed in a cap and cape, okay. But the important thing was the attitude. And the result is what you see.
MATTER OF ATTITUDE ·
We had everything for a good Molotov cocktail.
Bold typography, top photographers and a designer fresh out of university on the team.
Your edge in a bam, bam, bam.
If it was about attitude, we also had to show it on a graphic level: XXL typography, powerful color palette, short and concise copies.
The ultimate goal was to get students to book their time. For this reason, we also designed the entire UX navigation of the website, including the reservation process.
Pum, pum, pum.
