Rebranding: a logo that resprouts
In 2024, the company has reoriented its business model: the consulting and advising part for companies gains prominence, which is why a more serious approach was required. The new logo and the cooler color palette reflect these new values, while subtly playing with the meaning of the naming ‘brots’.
Graphically, the sprout shape serves as a graphic element that provides continuity to the company’s different applications.
Unifying image
From the design of the company logo, the guidelines for the rest of the publications have been established. Minsk team has developed the website as well as various graphic materials.
