Illustrations, typography... and tiles
Or rather: tiles, illustrations and typography. Because the central element of the poster is always the photograph of a tile that, superimposed on expressive illustrations, is transformed into different representative scenes of the party.
The same type of traditional tile that is used in the different competition events of the festival: throwing tiles, passing tiles, ‘rajolers’ contest…
The proposal consists of four posters that illustrate four typical scenes of the festival: the Plaça de la Porxada during the proclamation of the Festival, a popular meal, a concert in the street and the image of the streets decorated with garlands.
Expressivity and contrast
At a graphic level we look for contrast. On the one hand, the two iconographic colors of the festival: blue and white, to which we add the counterpoint of the earthy red of the tile. The contrast is also reflected in the sum of visual languages: the photographic image, the brush illustration and a minimalist typographic treatment.
In addition to the poster as the main piece, we have made adaptations to all types of media: hand-held programs, banners, mupis… as well as digital media. We have also created a collection of custom pictograms for the different events of the party.
