Christmas 24/25
Another year, RD Sistemas has trusted us to congratulate Christmas. This year we have explored new techniques, entering an abstract world: the world of ideas. At minsk.barcelona we have been in charge of the creative direction of the project, conceptualization and script; leaving the design and production with CGI in the hands of the @sambenito.es team; and the sound design, by @arrietamusic. Thank you, as always, for the trust and creative freedom that RD Sistemas gives us, a luxury!
Making of
Christmas 23/24
Realization of the Christmas greeting in audiovisual spot format.
On this occasion we have linked the company’s products (financial software) with the preparation of a Christmas menu. As? Well, although it may seem like a lie, inspiration can come in the most unusual way.
The objective was to create a piece with a friendly and warm tone, that would raise a smile and could reach the largest possible audience.
Making of
Christmas 22/23
Production of RD Sistemas Christmas 2022-23.
This time we have created a series of four audiovisual pieces called Proyecto PARIENTE, which are the opening tutorials of a portal with the objective of improving the domestic competitiveness of the users.
Specifically, the series gives us advice to succeed in duels between brothers-in-law, so common at Spanish Christmas dinners: the arrangement of the table, the rehearsal and staging of a good joke, the opening and tasting of wine and ham-cutting art. In a funny tone, the protagonist will guide us to ensure our success in the fight. We are almost sure that they will help you… and if not, at least they will make you smile.
Making of
Christmas 21/22
Production of a Christmas greeting in which impudence and irony are fundamental.
It is a tour inside the RD Sistemas offices, where we get to know the “most human” part of the company, the engine that moves the machine.
The tone and the speech of the scenes generate a sarcastic humor, and at the same time close. And what better way to do it than by laughing at yourself?
Making of
Christmas 19/20
Production of a Christmas greeting with stop motion.
This is the second chapter of a series that we started the previous year. In it we evoque a corporate video, but made from the point of view of a child.
All the materials are handmade with paper and cartboard.
Making of
Christmas 18/19
Production of an audiovisual piece that recreates the classic corporate video for a company, but explained by two kids.
It’s made with the materials that they have around, showing the concepts as they imagine them.
Making of
Christmas 15/16
Production of a motion graphics piece showing a Christmas calendar.
Every number shows a typical Christmas element corresponding to that day in the calendar.
The rythm of the video reflects how fast the Christmas holidays pass. So, is there better way to enjoy them apart from being with the family?