CREA PROGRÉS isn’t just a slogan; it’s an acronym. Each letter represents the initial of the definition of each of the pillars around which the Strategic Plan is structured, and therefore, each one has a value in itself, a meaning of its own. Based on this premise, we wanted to give each initial its own value, creating a small iconic alphabet, where each glyph replaces each of the letters of the acronym.

To design the symbols, we drew on key concepts from the definitions of each axis, stylizing them and transforming them into simple geometric shapes and using a coherent graphic language.