Making the impossible possible
Branding for Alfa 5, XR Sports center
Our work
Branding · Web UI&UX
Alfa 5 is the largest space in the world dedicated to XR Sports. More than 2000 m2 of sport, technology and fun, with a touch of retro nostalgia. This is the branding that we have created for them from Minsk.Barcelona.
Movement, shape and concept come together in the logo that we have created for the space: the typographic ligature of the alpha symbol and the number 5. The whole forms a kind of shield, typical of the gaming world. The double stroke finish refers us to the lines of a playing field and the fingerprint. It also gives us a lot of room for neon applications.
Light and neon
The interior design of the Alfa 5 space is inspired by the gamer world of the 80s and 90s. Therefore, our proposal had to integrate fluidly with the aesthetics of lights, neons and screens of the premises.
Custom pictograms
At Minsk.Barcelona we have developed a personalized collection of pictograms, designed to mark spaces and describe the characteristics of the different games. The collection is based on the logo’s own shapes, creating a coherent and unified set.
UI & UX design: website and App
Our UI&UX team has also been in charge of the design of the Alfa 5 website and App, an important part that completes the user experience at the center.
The assignment also included the design of a collection of avatars for the users of the App, in addition to the badges.
