3, 2, 1... action!

Promotional video for Puig Hi-Tech Parts

Our work
Concept · Production · Direction · Postproduction

CumulonimbusXavier Peiruza and Jordi Boladeras

More than 400 km traveled to find the perfect environment to show the quality of Puig products. Sand, water, stone, asphalt… There is no terrain that resists us!

The challenge of this project was to show motorcycle accessories ‘in action’, in their natural habitat. And despite being complex and exhausting, we enjoyed doing it as children.

Adventure, design and security

Puig (designers and manufacturers of motorcycle accessories since 1964) is design, hi-tech, quality, experience, safety… But it is also adventure, action, energy, power… And this video had to show all this through images, landscapes and actions.

It is a complex project where an extensive pre-production is essential: exhaustive location, schedules, permits, commuting… Everything must be controlled in detail to catch even the last minute of sun. Therefore, it is important to have a good team, where each one plays an essential role. We have been fortunate to have a fantastic team of collaborators, who, each in their field, have contributed to the quality of the final product.

Making of