Typography in movement

Typographic design for interiors and interfaces of SEAT cars.
Type design — Typography

With the collaboration of Letterjuice

We like to imagine new worlds and develop our creativity while respecting the limits of functionality. And so we have put it into practice with the design of this typeface. It has been created specifically for interiors and UI of SEAT cars.

Typeface design is a long-term job, the construction of a harmonious system of forms and spaces. Starting with drawing, going through OpenType functions such as ligatures or small caps, and kerning or hinting.