Sitges is cool.
And then there's Minsk.

Summer campaign for the Sitges City Council.

Collaborators: Yidaki Creative.
Photography: Lumen Studio.

Minsk and Sitges have twinned. Graphically speaking, of course. And we are proud to have developed the summer campaign for the Sitges City Council.

Here is the result.

Campaña Turisme de Sitges by Minsk.Barcelona

If Sitges was a person...

It would be open, hospitable, curious, friendly and fun. Smug. Vain. Bon vivant and modern. Restless. And maritime.

This is what Sitges would be like if it was a person. And that’s how it shows in the campaign.

Campaña Turisme de Sitges by Minsk.Barcelona
Campaña Turisme de Sitges by Minsk.Barcelona
Campaña Turisme de Sitges by Minsk.Barcelona

Stimulate, seduce and arouse interest to return to Sitges again. With an accomplice language, typical of those who have already been in a place and know what it is like. And of course they like it.

Suggestive and luminous images, clean design and expressive typography. This is how we have graphically designed the campaign.

Campaña Turisme de Sitges by Minsk.Barcelona

Working as a team, from the writing of copies to the photo shoot, Minsk has developed the pieces of the whole campaign: national and international press, bus, billboards, banner campaign and radio pieces.