The commission came in a time of change of management and strategy in the publishing house. They wanted to make a radical renewal of their image, in line with the business change.
The image we’ve developed transmits this new stage with a modern and functional style plus a consistent and solid brand image.
The two images, Castellnou and Almadraba, come the same graphic root. The logos evoke the visual conjunction of a castle and a rough sea, linking the brand’s symbol with the publishing houses names.
At the same time, they create their own distinct images for each label.
Innovate to learn
more and better
The publishing group has created a new label to bring the educational innovation to schools: Didacta+. They want to help the teachers of the 21st century in their educational work and the new pedagogical methods. For this reason, the materials are based on neuroeducation, cooperative work, gamification and emotional education.
The “+” symbol is born from the confluence of four arrows. It is the meeting point where students think, research, relate and compare to reach a goal. These are the four axis of the Didacta + project that come together in the same symbol.
Furthermore, it represents the concept of centrality on the student opposed to the classical model.
